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Branding

Branding “Branding” Every marketing manager swears by this word but only few are true brand managers, those are the ones which take custody of their brands. These ...

Brand Differentiation

Brand Differentiation  Over the years.. I have been listening to by business owner friends that there is no differentiation, I sell what the world sells. In ...

Solution Design

Design Thinking Questions are more important than Answers Seeking good Question is better than seeking a good answer “If I had an hour to solve a ...

Think Out of The Box

Think Out of The Box Often in our pursuit to think outside the BOX , we never peep inside , the inside might be more insightful ...

Brand Positioning

Brand Positioning For a brand  to lead and to be in front  in all its sense it really needs to be in the back of the ...