Categories Archives

Branding

Branding “Branding” Every marketing manager swears by this word but only few are true brand managers, those are the ones which take custody of their brands. These brand custodians, really understand what a brand strategy is all about and how that is going to impact the balance sheet. They have the capability to align their creative agency to the company’s goals. ...

Brand Differentiation

Brand Differentiation  Over the years.. I have been listening to by business owner friends that there is no differentiation, I sell what the world sells. In such a scenario only price cutting is perceived to be the solution. Moreover I feel the word "differentiation" is understood with regards only the products and not a "Brand". Even in products, you can ...

Solution Design

Design Thinking Questions are more important than Answers Seeking good Question is better than seeking a good answer “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in ...

Think Out of The Box

Think Out of The Box Often in our pursuit to think outside the BOX , we never peep inside , the inside might be more insightful and meaningful and SIMPLE  , the inside which can shape the outside.THE BOX am referring to might be an organisation its people ,culture, a mindset , a set of beliefs, your consumers their expectations ...

Brand Positioning

Brand Positioning For a brand  to lead and to be in front  in all its sense it really needs to be in the back of the mind of the consumer always . literally if back of the mind is  something you intend to do, but you are not actively thinking about it, the first step is to be there . Even ...