Medtronic India

Background

Medtronic is a global leader in medical technology, services, and solutions.

Challenge

Central Maharashtra was identified and required immediate attention when it came to Heart Diseases. The awareness levels in these area was extremely low followed by challenges pertaining to affordability and availability of proper medical treatments.

Our Solution

DIL SE 

We were instrumental in developing the whole campaign “DIL SE “ an heart disease awareness drive in central Maharashtra based on 3 factors Affordability, Availability and Education. Concurrent activities were planned which included CME for doctors, awareness drives for people and educational sessions for patients by prominent cardiologists. Information Desk” DIL SE kiosks were set up , in Hospitals hall to address the affordability and educational needs .

DIL SE van was designed to conduct the heart check-up camps in remote places and was also used to educate people. Health check-up camps were planned and arranged across Maharashtra to screen patients which were attended by respective specialists if required.  The campaign was hyped through a planned PR exercise and promoted through all media platforms. A dedicated Toll free number for counselling was also promoted to assist further requirements of the patients.Meticulous planning and flawless execution with a sound feedback and reporting system was deployed to measure the change in Knowledge, Perception and Actions

• Strategy
• Design
• Advertising and Promotion
• PR
• Events
• CME
• Execution
• Feedback mechanism
• Online Promotion
• Event Collaterals
• Delegate Kits